Product manager who designs the mechanics behind engagement — progression, economies, and reward loops — at the intersection of product, game design, and behavioral psychology. Background in EdTech and HR-tech.
Each one isn't a one-off feature — it's a working system: rules, an economy, a feedback loop.
Progression in place of a linear checklist for new employees — a system people actually want to finish, not just close out.
Virtual currency, rewards, and incentives inside the internal learning platform. Recognized as Best EdTech Project 2025.
Designed the progression system, reward loops, and micro-incentives — from level structure to the daily nudge to come back.
Leading the product from scratch: vision, backlog prioritization, prototypes. Full cycle from concept to interactive prototype.
Virtual economy and mission system for an internal merch shop — increased retention and course completion.
Structured content at this scale to sustain long-term engagement and player progression — not just hold together under its own weight.
Progression system and in-game economy, ~600 quests — game design in the physical world, not just the digital one.
Gamified concept for a metaverse bank account.
Gamified products for the real estate market — from concept to prototype, full development cycle.
Gamification across the Wildberries ecosystem: onboarding, LMS economy, retention mechanics for learning products.
Narrative systems and structured content for long-term player engagement.
Progression, in-game economy, and reward systems for a live-action role-playing game.